Privacy Policy

Effective Date: 18 September 2026

Website: https://monacelli.co.uk/

Monacelli (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, store, and disclose your personal data when you interact with our website, request a design consultation, arrange a callback, visit our Italian showroom, or engage our luxury bespoke kitchen and joinery services.

Monacelli acts as the Data Controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect personal information directly from you when you interact with us online, via our Customer Concierge, or in person:

  • Identity & Contact Data: Full name, phone number, email address, billing address, site installation address, and preferred contact method.
  • Project & Consultation Data: Architectural drawings, spatial requirements, budget parameters, property details, design consultation preferences, and notes from interactions with our design team.
  • Professional Partner Data: Business name, company registration, and contact details for architects, interior designers, and contractors collaborating with us.
  • Technical & Usage Data: IP address, browser type, device information, pages viewed, time spent on site, and interaction data gathered automatically via cookies and tracking tools.

2. How We Use Your Data & Lawful Basis

Under UK GDPR, we rely on the following lawful bases to process your information:

Processing Purpose Data Categories Lawful Basis under UK GDPR

Consultation & Concierge: Arranging design consultations, call-backs, showroom visits, and initial consultations

Identity, Contact, & Project Data

Performance of a Contract / Pre-contractual steps requested by you

Bespoke Project Execution: Designing, manufacturing, delivering, and installing bespoke kitchens and joinery

Identity, Contact, & Project Data

Performance of a Contract

Professional Collaborations: Working alongside homeowners, architects, interior designers, and contractors

Identity, Contact, & Project Data

Legitimate Interests (B2B project execution & business development)

Marketing Communications: Sending curated newsletters, portfolio showcases, and event invitations

Identity & Contact Data

Consent (via opt-in) or Legitimate Interests (existing clients)

Website Optimization: Analyzing traffic and enhancing site performance

Technical & Usage Data

Consent (via Cookie Banner)

Legal & Tax Compliance: Accounting, auditing, VAT compliance, and legal obligations

Identity, Contact, & Financial Data

Legal Obligation

3. International Data Transfers (Italy & UK)

Monacelli operates its design, manufacturing, and primary showroom facilities in Italy, while selling and executing projects for clients in the United Kingdom.

  • UK to EEA Transfers:Personal data shared between our UK operations and Italian manufacturing headquarters/showroom is transferred under the UK GDPR adequacy regulations governing the European Economic Area (EEA), ensuring your data receives equivalent protection under both UK and EU GDPR laws.

4. Data Sharing & Third Parties

We do not sell, rent, or trade your personal data. We share information only with necessary operational partners:

  • Production & Installation Teams: Master craftspeople, logistics providers, and specialized UK installation contractors.
  • Service Providers: CRM software, secure website hosting platforms, email communications systems, and analytics providers.
  • Legal & Regulatory Bodies: When required to fulfill statutory obligations, tax filings, or court orders under UK or EU law.

5. Data Retention

  • Consultation Enquiries: Retained for up to 24 months from your last interaction if a project does not proceed.
  • Client Project & Installation Records:Retained for 10 years following project completion to support our structural guarantees, bespoke unit servicing, warranty requests, and tax auditing requirements under UK law.

6. Your Rights Under UK GDPR

As a UK resident, you hold the following statutory rights regarding your data:

  • Access: Request a copy of the personal data we hold about you
  • Rectification:Request correction of inaccurate or incomplete information.
  • Erasure:Request deletion of your data where no overriding legal basis exists for us to keep it.
  • Object / Restrict:Object to direct marketing or restrict processing under legitimate interest grounds.
  • Withdraw Consent:Opt out of newsletter updates at any time using the "unsubscribe" link or by contacting us.

To exercise your rights, email us at privacy@monacelli.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

7. Contact Us

To exercise your rights, email us at privacy@monacelli.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.